MaxPoint Interactive S-1 Analysis

MaxPoint Interactive Basic Info

Exchange: NYSE

Proposed Symbol: MXPT

State of Inc: DE

Employees: 291

CEO: Joseph Epperson

File Date: 02/03/15

Offer Amount: $75 mm

Price Range: $10.50 – $12.50

Description from S-1: “MaxPoint provides a leading business intelligence and marketing automation software service, which we refer to as our solution, that enables national brands to drive local, in-store sales. National brands use our MaxPoint Intelligence Platform to predict the most likely local buyers of a specific product at a particular retail location and then execute cross-channel digital marketing campaigns to reach these buyers.”

From the S-1


  • Lead Underwriters: Goldman Sachs, Deutsche Bank Securities, Pacific Crest Securities
  • Other Underwriters: Needham & Company, William Blair

2014 Sales: $92.1 mm

Total Assets: $54.702 mm

Market Cap: TBA

Competitors: Yodle, Yext, Marketo, Google (Adsense/Doubleclick), Marin Software, Eloqua, Act on Software, ReachLocal, LiveDeal, HubSpot, Pardot, Webvisible.

Other Notes

  • Based in Morrisville, NC.
  • Founded in 2007
  • They develop software that leverages big data to help companies advertise to customers at a local level.
  • Other publicly traded software companies from the “Research Triangle” in North Carolina include ChannelAdvisor (ECOM) and Sciquest (SQI).
  • Funding History:
    • 2010: Series A/$3 mm
      • Investors: Trinity Ventures
    • 2011: Series B/$8 mm
      • Investors: Trinity Ventures, Madrona Venture Group
  • 350% increase in revenue from 2011-2013
  • 62% increase in revenue from 2013-2014
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